What Matters Most in a Shopify Loyalty Program for Selling Globally

Selling internationally is one of the most powerful growth levers for Shopify brands, but it also brings a new layer of complexity for many sellers not familiar with international markets or cross-border solutions. From varying customer expectations to differing currencies and languages, building trust and loyalty in global markets takes more than just translating your storefront.

If you're expanding your Shopify store internationally, your loyalty program needs to keep up! A localized and flexible loyalty experience is critical to retaining customers and driving repeat purchases in every market you serve.

Here’s what to look for in a Shopify loyalty program that supports global success:

1. Multi-currency Support

Your international customers want to shop, and earn rewards, in their own currency. A loyalty program that supports multicurrency pricing and rewards ensures your customers see value in their local context. Whether it’s earning $5 CAD or ¥500 JPY, it should make sense to them in the member portal, at checkout, and during redemption.

2. Multi-language Capabilities

A global loyalty program should speak the same language as your customers - and we mean that literally! Offering a multi-language experience across your loyalty emails, messaging (eg, WhatsApp or SMS), popups, and member portals increases engagement and builds trust. Bonus points for supporting RTL (right-to-left) languages like Arabic and Hebrew.

3. Multi-channel Notifications

Your customers engage with your brand across more than just email. Look for a loyalty program that supports omnichannel communication, such as email, SMS, messaging apps like WhatsApp or Line, in-app, or even POS, so you can reach your customers wherever they are, with personalized reward notifications and reminders.

4. Flexible Reward Options

Different markets value different incentives. While one region may respond well to free shipping, others prefer percentage discounts, store credits, or exclusive products and experiences. The best global loyalty programs offer flexibility in reward types so you can tailor incentives per market or customer segment.

Global Loyalty, Made Simple with Expert Guidance

Our expert team has helped brands localize their Shopify experiences and loyalty programs for nearly a decade. From storefronts to CRM to loyalty programs, we understand what it takes to sell across borders - and keep customers coming back.

If you’re expanding internationally and looking for a loyalty solution that adapts to your markets, get in touch with us to explore OMNI Loyalty. We’ll help you design a global loyalty program that grows your customer base, AND your conversion rates.

Contact us today for a no-strings consultation.