How Do I Offer Rewards Across Both My Shopify Online Store and My Physical Shop?

Customers expect to interact with your brand wherever they choose, such as online, in‑store, via mobile apps or social channels. An omnichannel loyalty strategy means you reward and recognise the customer no matter where or how they shop.

There are still a lot of brands who have different loyalty programs for their online store than their physical (brick and mortar) stores. Sometimes, brands just offer a loyalty program in one and not the other. But this is of course super frustrating for the customer!

Why is an omnichannel loyalty program important?

An omnichannel loyalty program is a rewards system that lets customers earn and redeem points seamlessly across all shopping channels: online, in-store, and mobile, while maintaining a consistent experience. The key here is a unified customer profile thats consistent across every channel.

• It delivers a seamless experience – a customer earns points online, redeems in‑store, or vice versa, without feeling like two separate systems
• It gives you richer data – purchase history, channel preferences, behaviours across touchpoints
• It strengthens loyalty – customers feel their relationship with your brand is coherent, not fragmented

In short: omnichannel loyalty = one brand, many channels, one rewards experience.

What is unified loyalty (unified customer profile)?

To support omnichannel loyalty, you need to unify your customer data across channels. That’s where a unified customer profile comes in: it’s the single record for each customer that captures all interactions - online orders, in‑store purchases, redemptions, reward balances, preferences.

Why does this matter?

• When a customer signs up online, you want the in‑store cashier to recognise them (points balance, membership tier, history) and allow redemption
• When a customer comes to shop in‑store and shows their loyalty ID/QR code, your ecommerce system should have their profile ready too
• It ensures consistency of experience: same points, same tiers, same rewards, regardless of channel

OMNI Loyalty refers to this as “one customer, one profile, online + offline” through real‑time sync across the ecosystem.

In other words: unified loyalty = connected data + connected experience.

How does unified loyalty work with Shopify and OMNI Loyalty

If you’re running a brand with both a Shopify‑based online store and one or more physical shops (with POS), here’s how OMNI Loyalty helps you deliver a unified omnichannel rewards program:

1. Native integration with Shopify + POS

OMNI is built for Shopify merchants and integrates with Shopify POS. At the physical store checkout, staff can access the customer's loyalty profile, view points and rewards, and apply them just like in the online store. Because of this native integration, you avoid the traditional pain‑point of having separate loyalty systems for online vs in‑store (which often lead to mismatches or delays).

2. Real‑time sync of points, redemptions and profiles

With OMNI you get instant data sync: points earned online immediately reflect in the customer’s in‑store profile, and vice versa. This means a customer who earns 100 points on your online store today can walk into your physical shop tomorrow and redeem them seamlessly – no manual update, no “wait 24 hours”.

3. Unified customer journey across channels

Thanks to the unified profile, you can:

• Offer a welcome reward online, which the customer redeems in‑store.
• Stack online and offline activity for tier upgrades, special perks, referrals, etc.
• Run campaigns that combine both channels (e.g., “Visit our store and earn 50 bonus points” + online purchase multiplier).
• Use data across channels to personalise offers: you know someone shops mostly in‑store but occasionally online, so you might give them an online‑exclusive reward to encourage that channel.

4. Simplified staff/merchant operations

For your retail team: using Shopify POS with OMNI means they don’t need to switch systems or manually lookup loyalty balances in a separate tool. It’s built into the same workflow. For your marketing/CRM side: you’re collecting and using data in one profile – fewer silos, more insight.

5. Best practice implementation path

• Start by defining your loyalty model: points, tiers, redemptions, rewards.
• Deploy OMNI on your Shopify store and configure POS integration.
• Ensure staff training so in‑store associates know how to scan loyalty QR codes, lookup profiles, redeem rewards.
• Promote the program across both channels: online banners, in-store signage, cashier prompt, receipts.
• Analyse customer data (via unified profiles) to tailor offers and improve engagement.

Why this matters – the business benefits

When you offer rewards across both online and physical shops in a unified way, you unlock:

• Increased customer lifetime value (CLV) – loyal customers return via multiple channels.
• Higher repeat purchase rate – thanks to convenience of using one programme everywhere.
• Better data on your highest‑value customers – so you can treat them accordingly.
• Competitive differentiation – customers increasingly expect brands to offer seamless experiences.
• Operational simplicity – fewer systems, fewer errors, better experience.

In summary

If you’re asking: “How do I offer rewards across both my Shopify online store and my physical shop?” – the answer is: by building a true omnichannel loyalty programme with a unified customer profile that works seamlessly across channels.

With OMNI Loyalty plugged into your Shopify ecosystem (online store + POS), you can:

• Let customers earn and redeem rewards regardless of where they shop.
• Give them one cohesive reward experience.
• Use the data from both channels to drive better engagement.
• Simplify your operations and enhance customer satisfaction.

Install OMNI Loyalty on the Shopify app store today!