Turn Reviews Into Rewards: How Klaviyo Reviews and OMNI Loyalty Work Together on Shopify

Customer reviews build trust and drive conversions, but what if you could also turn them into repeat purchases? With Klaviyo Reviews now available for Shopify, brands can collect product feedback and reward customers seamlessly using OMNI Loyalty. In this article, we’ll show you how to connect Klaviyo and OMNI to turn every review into a loyalty-building moment.

Shopify brands are always looking for better ways to engage customers and grow lifetime value, and now, with Klaviyo Reviews, you can turn product feedback into a powerful loyalty touchpoint.

What Is Klaviyo Reviews?

Klaviyo Reviews is Klaviyo’s latest native product review solution that lets Shopify merchants collect and showcase customer reviews directly on their storefront. Designed to work seamlessly with the Klaviyo platform, it lets you:

  • Collect reviews via email or on-site forms
  • Display reviews beautifully on your product pages
  • Automate post-purchase review requests using Klaviyo Flows

For brands already using Klaviyo for email, SMS, or automation, this makes it easier than ever to bring reviews into your customer journey without adding another tool to your tech stack. Please note that Klaviyo Reviews must be installed separately from the Shopify app store and is an add-on subscription to your Klaviyo subscription.

Connect Reviews with Rewards Using OMNI Loyalty

Collecting reviews is great. Rewarding customers for them is even better.

With OMNI Loyalty, you can automatically reward customers with points or perks when they submit a review via Klaviyo Reviews. This creates a seamless feedback-to-loyalty loop that boosts engagement, retention, and social proof all at once.

OMNI Loyalty + Klaviyo Reviews: How It Works

Here’s how OMNI integrates with Klaviyo Reviews:

  1. Install the Klaviyo Reviews app on your Shopify theme
    Set up the widget so customers can submit reviews directly on your storefront.
  2. Set up OMNI and Klaviyo official integration
  3. OMNI finds the customer and adds points or a reward
    Such as add a specific number of loyalty points, or issue a specific reward (e.g. $10 off, free shipping).

You can customize how OMNI works with Klaviyo or other review solutions. For example, some merchants may choose to give more points for photo reviews, others use it to boost reviews for new product launches.

Benefits of This OMNI Loyalty and Klaviyo Integration

  • Encourages authentic reviews by encouraging real customer participation
  • Connects review engagement with your loyalty strategy
  • Runs automatically via Klaviyo Flows - no manual tracking or importing
  • Works globally for any Shopify store using Klaviyo + OMNI

What Is OMNI Loyalty?

OMNI is the loyalty and rewards platform designed for Shopify brands that want to grow through smarter retention, not just discounts. With OMNI, you can:

  • Offer points, store credit, or perks across online and in-store
  • Build automated reward journeys with Klaviyo, WhatsApp, and more
  • Offer better personalization across your marketing tools
  • Reward behavior like purchases, referrals, reviews, and more

Whether you’re starting a loyalty program or upgrading from a basic points-only app, OMNI gives you the flexibility and insights to grow long-term value.

Get Started

Book a demo to learn how we can help you build a loyalty program that connects every touchpoint from purchases to product reviews.

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