Qipology is a modern luxury brand reinventing the traditional Chinese qipao for today’s fashion-forward woman. Known for its bespoke craftsmanship and contemporary take on heritage style, Qipology attracts a global clientele looking for timeless, personalized pieces.
To match the premium in-store experience with a digital one that reflects the same attention to detail, Qipology partnered with OMNI Loyalty to deliver a seamless, elevated loyalty experience across every touchpoint, online and offline.
The Goal: Build a Loyalty Program as Bespoke as the Brand
For a brand rooted in personalization and quality, Qipology needed a loyalty program that could:
- Recognize and reward high-value clients
- Offer exclusive perks that reflect a luxury shopping experience
- Sync customer data and rewards across online and in-store touchpoints
- Support long-term engagement for repeat clients and bridal customers
The OMNI Loyalty Solution
A Seamless Loyalty Experience Across Channels
With OMNI Loyalty integrated into both their Shopify online store and physical showroom using Shopify POS, Qipology created a cohesive loyalty program that followed customers wherever they shopped. Whether booking a fitting in person or ordering a ready-to-wear piece online, customers earned points and progressed toward VIP status without missing a beat.
VIP Tiers for Premium Client Engagement
Qipology used OMNI to introduce tiered memberships, rewarding clients with personalized perks, early access to collections, and exclusive invitations. This allowed the brand to segment and nurture its most loyal shoppers with experiences that matched its premium positioning.
Rewarding Every Touchpoint
OMNI Loyalty enabled Qipology to go beyond basic points. The brand could now reward clients not only for purchases, but also for referrals, special occasions like weddings or birthdays, and long-term engagement. This strategy encouraged both retention and advocacy in a market where personalization and word-of-mouth matter.
Results
With OMNI Loyalty, Qipology successfully:
- Created a luxury-tier loyalty program tailored to their clientele
- Unified online and offline customer rewards
- Deepened client relationships through personalized engagement
- Reinforced brand loyalty with meaningful perks and exclusive moments
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