HelloLulu

Hellolulu, a brand known for its functional and stylish bags, sought to enhance its customer loyalty experience by migrating from a mobile cart-based loyalty program to OMNI Loyalty & Rewards. Their main goal? Consolidate online and offline customer data into a single ecosystem while eliminating the need for customers to download an app to access their loyalty program benefits.

Challenges

1. Fragmented Systems: Online and offline customer data were managed separately using different solutions.
   
2. Cumbersome Signup Process: Customers had to sign up twice - once for online shopping (via email) and again for in-store purchases (via mobile number).
   
3. Limited Customer Visibility: The existing system lacked visibility into customer details, making targeted retargeting campaigns difficult.
   
4. POS Compatibility Issues: The current setup used mobile-based POS for in-store purchases, which was not seamlessly integrated with the online store.
   
5. Migration Complexity: Finding an effective way to transition offline customers using mobile sign-ups to an integrated online loyalty system.
   

Solution: OMNI Loyalty & Rewards

Wave Commerce implemented the OMNI Loyalty & Rewards Shopify app to introduce a seamless and integrated loyalty solution for Hellolulu with the following key features:

1. Membership QR Code: Customers receive a unique QR code that allows them to retrieve their loyalty profile instantly, eliminating the need for multiple sign-ups.
   
2. Grantable Rewards: Automatic allocation of welcome and birthday rewards upon customer actions, ensuring a smooth loyalty transfer between online and offline purchases.
   
3. Shopify POS Integration: Enables customers to earn points, redeem coupons, and view their full purchase history across both channels.
   

Key Highlights & Results

• QR Code Scanning for Instant Access: Customers can present their QR code at checkout, enabling instant profile retrieval and eliminating duplicate sign-ups.
  
• One-Time Sign-Up Process: Even if a customer initially registers with a phone number in-store, OMNI automatically recognizes the profile once they sign up online, syncing their loyalty points and purchase history seamlessly.
  
• Seamless Rewards Management: Welcome rewards and birthday rewards are granted automatically based on shopper interactions, ensuring a frictionless loyalty experience.
  
• Enhanced Customer Insights: Leveraging Shopify POS, Hellolulu can now track customer purchase behaviors across both online and offline channels, enabling better-targeted marketing and retargeting campaigns.

‍Summing Things Up

By migrating to OMNI Loyalty & Rewards, Hellolulu successfully consolidated its loyalty program into a unified ecosystem, improving customer experience and engagement while streamlining backend operations. Customers now enjoy a seamless, app-free loyalty experience with automatic profile recognition, reward granting, and real-time data synchronization across all sales channels.

Interested in enhancing your Shopify loyalty program?
Contact us today for a consultation.