Point S

Point S, a well-established automotive service provider, car tire and accessories brand, set out to modernize its customer experience by transforming its offline roots into a seamless omnichannel model. With a wide range of automotive products and services, from tires and batteries to oil changes and at-home installations, Point S valued long-term engagement - that’s where OMNI Loyalty came into play.

To elevate the post-purchase experience, OMNI was integrated as the backbone of the loyalty program. This included the setup of a structured, rewards-based program that encouraged repeat purchases, service bookings, and deeper brand engagement. The solution was tailored to Point S’s unique needs, with a custom customer account registration flow that helped personalize the onboarding process and track behavior across channels.

Recognizing the importance of making reorders and ongoing services easy, OMNI enabled functionality within customer accounts for shoppers to quickly repurchase previously bought products. Whether a customer needed a new set of tires or a recurring maintenance service, the experience was designed to be frictionless, repeatable, and rewarding.

A key component of OMNI's role was supporting the brand’s offline service model. Customers who made purchases online could redeem loyalty points for value-added services in-store, such as complimentary tire rotations or oil changes. This online-to-offline connection helped drive foot traffic back to service centers while reinforcing the value of being a loyal customer.

OMNI also worked alongside other tools to provide a holistic engagement strategy. Automated emails sent through Klaviyo kept customers informed with service reminders, promotional offers, and loyalty updates. Judge.me was integrated for user reviews, helping build trust while adding a social proof layer to the online shopping experience.

The results were clear: customers benefited from a more intuitive, rewarding experience, while Point S gained a scalable system for driving retention and increasing lifetime value. OMNI became more than just a loyalty add-on - it was a key element in Point S’s shift toward a customer-centric, omnichannel business model.

By using OMNI to bridge ecommerce and in-store experiences, Point S positioned itself as a forward-looking brand in the automotive space, where service, convenience, and customer loyalty work together to create long-term success.