As the iconic American headwear and streetwear brand behind collaborations with global sports leagues, artists, and designers, New Era has long been at the forefront of fashion and culture. In Hong Kong, the brand sought to deepen its relationship with loyal fans through a more connected, digital-first experience that extended beyond transactions.
To support this vision, New Era implemented OMNI Loyalty to drive deeper engagement, reward its most passionate customers, and unify its online and in-store customer journeys.
The Goal: Power Loyalty Across Every Touchpoint
New Era Hong Kong wanted to offer more than a traditional rewards program. Their vision was to build a unified customer journey where members could earn and redeem rewards across both the online store and physical retail outlets, enjoy exclusive perks, and receive personalized updates throughout their experience with the brand.
The OMNI Loyalty Solution
With OMNI Loyalty, New Era launched a powerful membership program that connects its Shopify Plus online store with physical retail through Shopify POS. Members earn points for every purchase, regardless of channel, and can redeem those points seamlessly, whether they’re shopping on the website or at one of New Era’s store locations.
This unified experience ensures consistency and removes the friction often found in separate loyalty systems.
VIP Tiers and Member-Only Rewards
OMNI enables tiered membership levels that incentivize repeat engagement. As customers shop more, they progress to higher VIP tiers, unlocking benefits such as early access to limited drops, member-only discounts, and seasonal rewards that reflect New Era’s premium brand experience.
Real-Time Loyalty Engagement
Integrated with other key marketing tools like Klaviyo and Gorgias, OMNI Loyalty supports automated engagement flows. From reward confirmations to VIP tier upgrades and exclusive offers, New Era keeps its members informed and excited, strengthening the emotional connection with the brand.
With OMNI, New Era is not just rewarding purchases, it’s deepening relationships, fueling retention, and turning everyday shoppers into brand advocates.
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