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MOZA Racing provides premium racing and flight simulators for a global community of sim racing enthusiasts.
As MOZA Racing scaled internationally on Shopify Plus, they needed to upgrade their existing rewards program. The goal was to deepen brand loyalty and drive repeat purchases without cluttering their high-end, conversion-optimized storefront.
MOZA Racing migrated their rewards program to OMNI Loyalty, transforming a basic points system into a highly engaging, future-ready retention engine.
Key Capabilities Unlocked
- Tiered Member Benefits: Elevated the customer experience by introducing structured membership tiers and exclusive rewards that go beyond simple transaction-based points collection.
- Flexible Earning & Redemption: Shoppers are incentivized to interact with the brand through high-value actions - like writing product reviews or subscribing to newsletters, and can redeem points flexibly via discount coupons or a seamless "pay-with-points" option.
- Frictionless UI Integration: To maintain a premium, distraction-free site experience, the OMNI Loyalty portal was embedded directly within the customer’s native account page. This eliminated homepage pop-up clutter while keeping the rewards journey intuitive.
The Result
By adopting OMNI Loyalty, MOZA Racing successfully secured stronger long-term customer retention, driving repeat purchases and delivering an engaging loyalty experience across their multiple regional storefronts.
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