Tineco

Skyrocketing Average Order Value (AOV) with OMNI Loyalty

Tineco migrated from their previous loyalty program to OMNI Loyaltyfor their US store. With OMNI Loyalty, the customer loyalty account and rewards wallet sits in the customer’s “My Account” page, reducing the number of widgets on Tineco’s home page. With the customer loyalty account and rewards wallet, customers are presented with a premium-designed and enterprise-grade loyalty portal, where they can see their past order history, current tier benefits, points expiry timeline, and browse rewards to save up points in order to redeem.

With Tineco’s previous loyalty program solution, customers were limited to an experience of just earning points and redeeming discounts with a manual code. A common issue that Tineco faced, alongside most brands using traditional Shopify loyalty programs, is that when redeeming with a loyalty discount code customers can no longer combine it with VIP tier-based discounts, other site-wide discounts, or special offers. By leveraging OMNI Loyalty, customers on certain tiers can benefit from a flat discount on all purchases, which is automatically applied at checkout, and customers can still use discount codes from other campaigns or special offers at the same time as their VIP tier discount.

By migrating their loyalty program to OMNI Loyalty and working with our expert team on customer experience enhancements, Tineco’s Average Order Value (AOV) increased by 30%, and their Return Customer Rate increased by 10%. Overall, Tineco'e sales increased by 30% (April - September 2024 vs April - September 2023).

Following the successful US migration, OMNI Loyalty now powers Tineco's loyalty experiences across Europe as well.