Customer Story

JAAAM

JAAAM: Future-Proofing Customer Loyalty with OMNI
Loyalty Program Name
JAAAM Club
Industry
Hair and Skincare

JAAAM is an ecommerce brand built for the next generation of online shoppers. With a growing base of digitally-savvy customers and a curated range of lifestyle products, JAAAM knew that customer experience, not just product, would be the key to long-term growth.

To deepen engagement, reward loyal shoppers, and scale efficiently, JAAAM partnered with OMNI Loyalty to create a unified, omnichannel rewards experience designed to grow with the brand.

The Goal: Build a Scalable Loyalty Engine

As a fast-moving ecommerce business, JAAAM wanted more than just a basic points program. The team needed a loyalty solution that could:

  • Reward customers across key engagement moments
  • Offer meaningful, tier-based incentives
  • Drive repeat purchases and long-term customer value
  • Scale effortlessly within their Shopify Plus environment

The OMNI Loyalty Solution

OMNI Loyalty’s deep integration with Shopify allowed JAAAM to launch a flexible and automated loyalty program directly within their storefront—no complex dev work required. Customers could easily access their points balance, rewards, and membership status right from their account dashboard.

Rewarding Loyalty, Not Just Transactions

With OMNI, JAAAM created a points-based loyalty system that rewards both first-time and returning customers. From purchases to referrals and birthday perks, the program keeps customers engaged beyond checkout.

Tiered VIP Program

OMNI’s tiering system allows JAAAM to segment and reward high-value customers with exclusive benefits. As customers move up through tiers, they unlock better perks, which encourages consistent engagement and bigger baskets.

With OMNI Loyalty, JAAAM built a scalable customer rewards system that aligns with their growth ambitions and strengthens every customer interaction. The brand now offers a modern loyalty experience that keeps customers coming back, and elevates their lifetime value.

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